※For full text articles, please go to the department office.

 

Adviser: Pro. YuJane Chen

 

林文棟

Political Polarization of Japanese Media: A Comparative Content Analysis Study of Public Opinion of the Asahi Shimbun and Financial Times on Abenomics

 

邱博權

The Performance of Taiwanese Companies Listed in China-A Case Study on Four Electronics Companies

 

劉潔珆

Research of the Public Perspective on Electronic Payment in Taiwan

 

林哲維

Enterprise Transformation or Fading from the Market: Case Study of YEOU WEN Printing Material CO., LTD

 

吳佳樺

Online Micro-Entrepreneurship Management: The Case Study of Running Stores on Instagram

 

 

 

Adviser: Pro. Shao-Tzu Wu

 

黃敏惠

The Key Success Factors of McDonald’ s

 

黃于綿

A Case Study of E.SUN Bank - Market Entry Timing as A Mediator

 

黃沛語

What kinds of factors affect Consumers’ Intention to Use LINE PAY?

 

吳皓雲

The Influence of Live Streaming on Consumers' Online Purchase Intention

 

陳玫潔

The Relationship among Product Placement, Brand Preference and Purchase Intention

 

林明潔

The Antecedents and Consequence of Conformity Behavior

 

曾馨儀

The antecedents of WORK FATIGUE

 

 

Advisor: Pro. Yu-Hsan Lee

 

陳品言

MARIJUANA REPRESENTATION IN AMERICAN POPULAR CULTURE: AN ONLINE INTERVIEW STUDY OF AMERICANS’ PERSPECTIVE ON CANNABIS CULTURE

 

徐雅筠

Cross-Cultural Marriages from the Southeast Asia to Taiwan: An Interview Analysis of Foreign Brides' Cultural Shock

 

李宛蓉

Culture of Self-Branding Online: A Study of Taiwan’s Micro-Celebrities from Social Media to Mass Media

 

黃鈺雯

The Impacts of the new Southbound Policy on Higher Education in Taiwan: A Study of the Changes of Wenzao from 2016 to 2018

 

張綾

The Cinematic Representation of Motherhood: An Analysis of the Iron Lady

 

馬品蓁

From Ritual to Tourist Attraction: The Solo Travelers in Sumiyoshi Matsuri, Osaka

 

吳岱宣

The Cultural Economy: Pixar Animation Studios’ Corporate Culture

 

Advisor: Pro. Daniel Lin

 

麥雅雯

ICT and Social Media Marketing: A Case Study of Gogoro

 

林敬智

FALLEN BAGAN SIAPIAPI: A STUDY TO EXPLORE BURNING WANG SHIP IN INDONESIA

 

曹宸翊

Cultural Evolution of Fashion Industry: A Case Study of Bespoke Industry in Taipei

 

張晁瑞

Perceived Impact of Low-cost Airline on Taiwan's Traditional Airlines: A Survey Study of Frequent Flyers

 

彭薏娟   

Chasing Quality Lifestyle: A Study of Immigrant Residents’ Motivations of Living in Magong Penghu

 

李景喬

Working Overseas: An Interview Study of Ten Taiwanese Supervisors in Thailand

 

鄭起元   

The Evolution of the Marketing Strategy of NICE PLAZA in Chiayi: 2011-2017

 

沈莉瑜

Cause, Hardship and Gender of Working Abroad: Case Study of Female Indonesian migrant Worker in Taiwan

 

Ovy Nugraheni Florentina   

Indonesia’s Motives and Actions by Assisting Rohingya Refugees: Content Analysis of Indonesia News Articles, Government Official Documents, and International Organization Reports

 

黃雯萱

Debate on Surrogacy in the United States; The Content Analysis of The New York Times and The Washington Times

 

孫悅寧  

The expectations, processes and impacts of plastic surgeries. A comparative narrative analysis of consumers in Taiwan, Japan and South Korea.

 

游瑞雯

Positioning Domex’s Competitiveness for Future Sportswear Manufacturing 

 

Advisor: Pro. Mark Lai

 

柯品秀

The Survey Study on Wenzao Students ’ Knowledge and Understanding of Sexual Harassment

  

張育嘉

REVITALIZATION OF HAKKA LANGUAGE: INTERVIEW STUDY IN QIONGLIN, TAIWAN

 

方菀蓁

BUSINESS PROFITS OR/AND SOCIAL BENEFITS: INTERVIEW STUDY ON FIVE TAIWANESE SOCIAL ENTERPRISES

 

邱偉恩  

CONTEMPORARY HAKKA POPULAR MUSIC. IN COMPETITION, WITH PEOPLE, AND TO THE FUTURE

 

洪紫紋       

ANALYSIS OF SELECTED AIRLINERS ON THEIR SERVICE, PRICE, SAFETY, ENVIRONMENT, AND INNOVATION

 

Nony Susanty Wirawaty 

Analysis of ‘New Southern Policy’: South Korea's Political Economic Strategy in Indonesia

 

Miyuki Taniue

Shinzo Abe and his Political Reform on Article 9 of the Constitution; 2012-2018 Initiative, Campaign, Diplomacy, Crisis and Setback.

 

李潔雯      

Political Communication with Chinese Characteristics—From “Big Brother” To Self-Censorship

 

 

 

Advisor: Pro. Ren-Her Hsieh

 

王箬晴

The Cultural Effectiveness of Hakka Festival: Example of Xinpu Yimin Festival

 

鄭涵文   

The perceived impact of social media on Taiwan citizens political participation behavior